Are you an innovative foreign startup looking to enter India?

Most of technology solutions that enter the Indian market fail because

» Lack of understanding of the unique requirements
» Lack of effort in localization of the solution
» Lack of good network for market understanding and market penetration
» Trying business models from the west
» Not understanding the cost sensitivities of the market

Though technology has a major role to play, its localization and an appropriate commercialization has an even more important role to play in building new ventures. Business model innovation, alternative financing strategies, management team with local talent and custom built solutions will determine the success of any new commercialization effort.

With more than two decades of experience at Imperial Innovations, UK, a network of 100+ spin out companies and on-the-field experience and contacts of i2india, the entry of a new technology company into the Indian market will be a much better planned effort.