| S.No |
Challenges faced by innovators in India |
How i2india can help |
| 1 |
Innovation transfer across geographies |
I2india partners with global innovators to help them de-risk the entire process of introducing new technologies/products to tap India’s vast but fragmented and challenging market space. |
| 2 |
Market Research |
Pro-active diligence to identify India’s greatest challenges in the fields of climate change, engineering and healthcare. |
| 3 |
Joint Ventures with local presence |
i2india will create, fund and staff a new venture in India and incubate it during its early stages. We support the venture through market penetration and follow-on fund-raise. Our presence in Europe/UK ensures broadband information updates and reduced risk of geography. |
| 4 |
Efficient marketing & distribution strategy |
This is one of the biggest challenges in India as efficient 3rd party channels are often not available. In most cases, this aspect requires significant business innovation. I2india has developed a network of partners who provide cost-efficient and broad-base distribution for new products. |
| 5 |
Prototyping / field-testing |
We run an innovation center and partners with various test labs in metro and rural settings. |
| 6 |
Product localization |
We conduct primary end-user research to right-size product features/pricing. We have local product design and development partners. |
| 7 |
Local manufacturing |
We have relationships with small, independent as well as large industry partners such as Thermax, Tatas, Ranbaxy, GVK Bio, Merck etc. |
| 8 |
Leadership team recruitment |
Finding and mentoring the leadership team is half the execution risks. We have built a network of EiRs in India as well as Indian and UK mentors to enable strong execution. |
| 9 |
Innovation feedback |
Ideas for new blockbusters in relatively un-addressed market segments. |
